Uniting Cooper Turner Beck’s Global Digital Presence

Four overlapping websites were creating a fragmented customer journey and obscuring the scale of Cooper Turner Beck’s expertise. We united them within one coherent digital presence, creating a clearer group story, stronger sector positioning and more intuitive customer journeys. The result is a brand experience that better reflects CTB’s global reputation and gives the business a stronger platform for growth.

Four websites. One global story.

Bringing four overlapping digital presences together required more than consolidation. We created a coherent visual and navigational system that makes the scale of CTB immediately apparent while giving its individual divisions and sector expertise room to breathe.

Cooper Turner Beck website showing its global reach, locations and group brands

Cooper Turner Beck mobile website design

Turning digital fragmentation into brand unity

Consistency became a design principle. Shared layouts, navigation, typography and visual language bring previously fragmented parts of the business together, creating a recognisable CTB experience wherever customers enter the site.

Turning digital fragmentation into brand unity

Consistency became a design principle. Shared layouts, navigation, typography and visual language bring previously fragmented parts of the business together, creating a recognisable CTB experience wherever customers enter the site.