4th & 5th Generation
GSHP, Heat Networks & Geothermal Marketing Agency
Strategy, Storytelling, Impact
Heat Needs Smarter Stories
Decarbonising heat is one of the UK’s toughest energy challenges - but also one of the biggest opportunities. From ground source heat pumps that deliver scalable, low-carbon heating and cooling, to 4th and 5th generation heat networks that integrate renewables and flexibility into the built environment, the transition is already underway.
But technology alone doesn’t win projects. Networks require investor backing, local authority buy-in, and public trust. GSHP OEMs and suppliers face intense competition in a market still navigating policy, funding, and delivery uncertainty.
That’s where we come in. Wildtribe is the marketing agency built to help you position your brand with clarity, trust, and commercial impact.
Why Heat Messaging Matters
GSHPs, heat networks, and geothermal are proven and scalable solutions. Yet communication remains critical:
Complex networks
need alignment across local authorities, investors, developers, and communities.
OEMs and suppliers
must stand out on more than cost - proving innovation, reliability, and long-term performance.
Policy and funding cycles
shift fast. Brands need positioning that survives political change and builds confidence over time.
Rapid innovation
from ambient loop networks to hybridised GSHP systems - demands constant education and reassurance.
Without strong marketing, even the best heating technology risks being overlooked, undervalued, or misunderstood. With it, you win contracts, finance, and market share.
The Communication Challenge for Developers and OEMs
- Heat network developers must move beyond kilowatt-hours and pipe diameters. Success relies on showing bill savings, local economic benefit, and low-disruption delivery.
- OEMs need to demonstrate systems are not just compliant, but also flexible, scalable, and future-proofed.
- Supply chain partners must prove their role in network reliability, efficiency, and lifecycle cost reduction.
Our Approach: Market Nuance, Not Noise
We don’t deal in generic green gloss. We use our Net Zero Tech Curve framework to align your messaging with market reality, because hype or overpromising kills credibility.
- 4th Gen heat networks (integrating renewables, operating at lower temps): often in the early adoption / scepticism stage - messaging must emphasise proof, trust, and risk reduction.
- 5th Gen ambient loop networks: still at demonstration stage - communication must balance innovation with reassurance, showing how projects integrate seamlessly with existing buildings.
- GSHP technology: proven, but still misunderstood by many stakeholders - messaging should highlight practical benefits, resilience, and decarbonisation impact.
The right message - matched to your exact market - equates to traction.
Case Study: Genius Energy Lab
When Genius Energy Lab (GEL) - specialist designers of large-scale GSHP systems - came to us, their expertise was proven, but their marketing lacked visibility and impact. We delivered a full-scale marketing partnership that transformed their presence in the heating sector:
Updated Brand
“We look like a REAL company,” was the passionate response from leadership on seeing their new brand design. The modern, credible, and flexible identity now underpins all marketing communications - enabling GEL to engage with confidence in the 21st-century marketplace.
Regular Marketing Communications
Consistent, cohesive, and expected campaigns helped GEL build an ‘opt-in’ email subscriber base of over 380 contacts, reach 6.1k LinkedIn followers, and secure first-page Google search rankings for core industry terms.
An Industry-First Report
In 2024, GEL published their landmark industry report: “What’s the Hold Up on Ground Source Heat Pumps? The Findings.” This survey of 64 GSHP leaders, peers, and stakeholders pinpointed the barriers, motivations, and decision factors shaping adoption in the UK. By leading the conversation, the report positioned GEL as a trusted authority - with insights now referenced across the industry.
The result? GEL is now recognised not just as a design consultancy, but as a sector voice shaping how the UK understands and deploys GSHP technology - and a leading force in overcoming perceived barriers to the technology.
What We Deliver for Heat Sector Clients
We give developers, OEMs, and supply chain partners the marketing backbone they need to compete and grow.
Our services cover the full spectrum:
Marketing Strategy
Positioning, sector alignment, and go-to-market plans that ensure your message matches your market.
Creative Services
Digital brand evolution, campaign creative, and website builds designed to make complex engineering stories simple, credible, and compelling.
Performance Marketing
Ads, always-on content (blogs, social, newsletters), and lead-gen campaigns that keep your brand in front of the right people - backed by monthly KPI reporting so results are always clear.
PR & Thought Leadership
Elevating your experts and executives as sector voices through media, events, and long-form storytelling.
Community & Stakeholder Engagement
Messaging that builds trust where projects are won or lost.
Marketing Operations
Keeping your marketing deliverables joined-up, to deadline and communications running smoothly.
Why Wildtribe
We’re not a generalist agency with a green bolt-on. We’re built for renewables.
- Specialist focus: renewable energy and cleantech only.
- Proven frameworks: like the Net Zero Tech Curve, helping brands cut through hype and scepticism.
- Sector commitment: as members of RenewableUK, we’re part of the conversation shaping the future.
The B2B marketing energy to thrive
Let’s Reclaim the Heat Story
Heat decarbonisation is the toughest nut to crack - so the sector needs to win the narrative.We help GSHP, heat network, and geothermal leaders tell stories that land with stakeholders, shift perceptions, and move markets.