The B2B Customer Journey Initiative

Your customer knows where they want to go and how they want to feel when they get there.  

But most B2B customer journeys aren’t living up to expectations.

We want to change that.  

We devised a methodology to gauge the quality of a company’s digital customer journey and applied it to 15 global brands. The results of this B2B customer journey mapping were eye-opening and the insights revelatory - dig in below.

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