Project type: Brand & web
Client: Onsen Energy
Deliverables: Branding, UX strategy, Design, Development
Evolving Onsen Energy’s Brand for Growth
Onsen Energy had built a strong reputation in ground source heat pump drilling, but its brand and digital presence needed to better reflect the business behind them. We evolved its identity and created a new website with clearer messaging and customer journeys, giving Onsen a more confident platform for its expertise and future growth.
Onsen already had a distinctive identity and strong industry reputation. Rather than reinventing it, we refined the existing visual language - sharpening typography, iconography and application to create a more polished expression of the specialist business behind it.
The evolved identity was designed to work harder across every touchpoint, from digital communications to the equipment and clothing already carrying Onsen’s recognisable green, black and grey palette. Familiar enough to retain equity; flexible enough for what comes next.
Borehole drilling is specialist, technical work. The website translates that expertise into a clearer digital experience, combining strong project imagery with straightforward messaging and distinct journeys for industry partners and end users.
"The team at Wildtribe have been brilliant at understanding who we are, what we do and how we need to be positioned in our market. They lead everything from our strategy, to creative, web and communications. We speak regularly, have a close relationship and feel well aligned with the approach taken. We couldn't recommend them enough and often have recommended them!"
Gareth Berry, Onsen
298
webinar attendees
Marketing Foundations for Genius Energy Lab’s Next Stage of Growth
View case study
59
MQLs generated
Turning an Overlooked Energy Problem into Commercial Opportunity
View case study
