Sustainable Aviation Fuel (SAF) Marketing Agency
Strategic communications for aviation: one of the toughest sectors
to decarbonise.
We help SAF developers, technology providers and infrastructure partners communicate with clarity, credibility and commercial focus.
Wildtribe is a specialist renewable energy and cleantech marketing agency. We work exclusively in the energy transition and support organisations building, financing and delivering Sustainable Aviation Fuel across the UK and international markets.
SAF is not a simple product story. It sits at the intersection of energy policy, infrastructure delivery, feedstock scrutiny, airline procurement and long-term capital investment. Messaging in this space must be technically robust, policy-aware and commercially grounded.
That’s where we operate.
What We Deliver for SAF Organisations
We support SAF projects and platforms across the value chain with:
Strategic positioning and messaging
Clarifying your market role - from first-of-a-kind plant to scale-up technology provider.
Policy-aware PR and media strategy
Communicating in step with the UK SAF Mandate, Revenue Certainty Mechanism (RCM) and wider aviation decarbonisation policy.
Technical content and thought leadership
Translating complex process technology, feedstock strategy and lifecycle carbon data into accessible, credible narratives.
Investor and stakeholder communications
Supporting funding rounds, FID milestones, planning engagement and local authority alignment.
Marketing Operations
Keeping your marketing deliverables joined-up, to deadline and communications running smoothly.
The Communication Challenge for SAF Developers & Partners
- Developers and project sponsors
Must demonstrate that facilities are deliverable, scalable, and aligned with regulation, not just technically feasible.
- Airlines and offtakers
Need reassurance on supply reliability, lifecycle emissions, and long-term viability.
- Policymakers and regulators
Require evidence that SAF supports national energy security, industrial growth, and emissions reduction in parallel.
- The public and media
Are highly sensitive to claims around feedstocks, sustainability, and environmental integrity - and quick to challenge them.
Effective SAF marketing bridges these audiences without diluting the truth.
Case Study: Lighthouse Green Fuels
Lighthouse Green Fuels (LGF) is developing the second-largest SAF facility in the world. Based in the UK it is a project of national and international significance.
We began working with the team at LGF to refine their mission, brand value and proposition, and strengthen the brand’s visual style: launching a new logo and visual identity, rolling this out across all digital and physical touchpoints.
Our ongoing role is to help LGF strengthen its voice, grow its presence, and tell the story of a project that stands to reshape both UK aviation and the region’s clean industrial economy.
Our marketing positions Lighthouse Green Fuels not just as a SAF producer, but as a credible, long-term partner in aviation decarbonisation, grounded in delivery, transparency, and UK industrial strength.
Why Wildtribe
We’re not a generalist agency with a sustainability add-on. We work exclusively in renewable energy and cleantech and we understand the pressures SAF brands face.
- Specialists in renewable energy and cleantech marketing — we work exclusively in the energy transition, bringing deep sector fluency and technical understanding to every brief.
- Proven B2B delivery — with a track record of high-impact campaigns and case studies across complex, policy-driven energy markets.
- Strategic frameworks that cut through noise — including our Net Zero Tech Curve, helping brands navigate hype, policy shifts, and market scepticism with precision.
- Active sector commitment — as members of RenewableUK, we’re part of the industry dialogue shaping the future of decarbonised energy and aviation.
The B2B marketing energy to thrive
Let’s Build the SAF Story That Lasts
SAF will play a defining role in the next phase of aviation.
But scale depends on confidence: from investors, airlines, policymakers, and the public.
We help SAF developers and partners tell stories that withstand scrutiny, support delivery, and move the market forward.