Building Clarity Online: Two Website Projects, One Strategic Approach

What Was Happening

measurable.energy
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The original site didn’t reflect the company’s evolution. While their smart sockets were already cutting waste and emissions in commercial buildings, the site still read like a product brochure. Navigation was clunky, the proposition unclear, and key audiences - from sustainability leads to facilities managers - couldn’t quickly see the scale of the solution. measurable.energy needed a site that looked like a leader, spoke like a solution, and scaled with their growth plans.

Cooper Turner Beck
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With four overlapping company websites, the customer journey was fragmented and confusing. Each site covered similar sectors, shared logos, and created brand competition rather than cohesion. To customers, it wasn’t clear who did what, or why the group structure mattered. The result? Diluted brand impact and missed opportunities to show global scale.

The Challenge

Both clients faced the same strategic challenge from different angles:

• measurable.energy needed to shift from product detail to platform vision, using their website to drive trust, education, and conversion.
  
  
• Cooper Turner Beck needed to move from fragmentation to unity, creating a clear digital architecture that aligned with business strategy and sector specialisms.

In short: two brands, each needing a website that matched their market position.

What We Did

measurable.energy

• Ran a full discovery phase to capture stakeholder pain points and market insights.
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• Rebuilt the sitemap and wireframes around audience journeys, from sustainability leads to construction managers.
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• Refined homepage messaging to land the value proposition within seconds.
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• Created bespoke visualisatons and models to better explain their solution. 
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• Introduced smarter blog/resource UX with tagging, filters, and a modular CMS to support growth.
  
  
• Designed for clarity and speed: a Webflow site optimised for storytelling, proof points, and scalability.
  
  

Cooper Turner Beck

• Conducted a situation analysis to untangle the group’s digital presence.
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• Repositioned the brand as a safety-critical fastener partner with global scale and sector specialisms: moving beyond the “bolt & stud manufacturer” look that had undervalued their expertise.
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• Streamlined the customer journey with mega menus, consistent UI, and clear pathways to leads.
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• Refined the use of brand assets to retain the core CTB identity while modernising execution: delivering a cleaner, more professional design in line with global expectations.
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• Streamlined navigation with mega menus, consistent UI, and clear pathways for leads.
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• Benchmarked against market leaders like GE, Siemens, and Honeywell to ensure CTB’s online presence matched its global reputation.

Outcomes

measurable.energy

• A site that now reflects their role as a platform for appliance-level control, not just a socket manufacturer.
  
  
• Stronger clarity in messaging and navigation, leading to faster audience understanding and improved lead engagement.
  
  
• A future-proof CMS enabling ongoing evolution and scaling of content and campaigns.
  
  

Cooper Turner Beck

• A unified digital presence that positions CTB as a global leader with sector depth.
  
  
• Removal of brand confusion: customers can now see at a glance what each division does and how it connects to the group.
  
  
• A scalable structure to support sector-specific marketing strategies without diluting the group brand.

The Bigger Picture

Across both projects, the theme was the same: clarity drives confidence.

• For measurable.energy, clarity meant buyers finally “got it” fast.
  
  
• For Cooper Turner Beck, clarity meant a unified story that customers could navigate with ease.

Different industries, same outcome: websites that work as strategic growth engines. 

“These projects show that a website is a strategic tool. For measurable.energy, we built a site that reflects their platform vision and scales with their growth. For Cooper Turner Beck, we created clarity out of complexity, turning four competing sites into one unified digital story. For both, making the web work harder for the business.”

Sam Passmore, Head of Digital