Scaling up and maturing a performance management consultancy

Insight Models is an established consultancy that prides itself on working closely with clients and using performance consultancy to evolve and optimise its business. 

Their bespoke approach and custom solutions required amplification and a brand refresh to support their growth. 

The wants:

• A more substantial web presence with an SEO-optimised website and an improved user journey 
• New marketing assets: on social media and email marketing
• More connections to more potential clients 

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Our onboarding process helped us understand the market in which Insight Models operates, and we then set about creating a strategic route to get to their goals. As with all clients, we began with a SOSTAC (situation, objectives, strategy, tactics, actions, control measures) to formulate a transparent marketing strategy with clear KPIs. 

We delivered: 

• A new brand and website - a website offering a clean and clear user experience, with optimal SEO and a new blog. 

• A branded newsletter to kick off email communications and land new leads. 

• A LinkedIn sales outreach programme leveraging the new blog and email marketing assets to target potential customers through this platform. 

New Communications and New Leads: a new brand kit utilised across web, socials and emails that communicates the professionalism and experience of the Insight Models team.  

Sales Support: By joining up sales and marketing teams, we linked up the new assets built for the consultancy to sales outreach to drive traffic to them and generate marketing-qualified leads.