Vendor Neutral - SaaS Technology Webinar Campaign

The brief

Sales SaaS technology experts Vendor Neutral support mid-market to enterprise organisations with a structured array of consultancy services. Wildtribe structured, developed and delivered ‘build-up’ & ‘follow-up’ marketing to drive attendees towards their ‘How to unlock the secrets to mid-market digital transformation’ webinar and deliver a series of follow-up communications to build further engagement and conversions.

The campaign included

Landing page copy & artwork
Blog development
Email marketing
Organic social marketing
B2B social advertisement

Our approach created a rich collection of new leads for the team to continue developing within their sales and marketing ecosystem. We are now working with Vendor Neutral to build a lead nurturing webinar series, leading into a paid workshop model to help drive greater adoption of the team's invaluable consultancy services.

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