How to stand out in the explosion of innovation with a time-poor and untrusting audience and create intent to adopt new ideas, ways of thinking and innovations. Impact campaigns focus on the deep challenges, wants and needs of your audience. Provoke engagement and real intent, MQL's and conversions.
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Target audience and persona mapping
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Challenge analysis - what are the deep external and internal challenges
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Campaign value proposition - the challenge, solution and end goal
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Execution planning - structure, process and timings
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3 month campaigns
Impact Campaigns
The webinar suite
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Thought leadership webinars to drive discovery
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Lead nurture webinars to drive engagement
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Product run-through webinars to provoke action
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Combined with build-up and follow-up digital marketing
The webinar suite creates 3 month campaigns that bring your internal experts to the front. Using the talent, faces and personalities within your business to discuss expert topics… creating authority, trust and cultivating greater intent.
Event marketing
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Event and campaign concept development
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Brand design, asset creation, copy development
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Build-up marketing and follow-up digital marketing
You have an upcoming event or event concept and you need to bring it to reality. We create event concepts and campaigns with full branding, marketing activation and follow-up marketing to drive sign-ups and post event lead generation.
Impact campaigns
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Campaign concept, strategy and execution plan
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Activate social media, email marketing
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Paid advertisement and landing page development
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Artwork, photography, video or animation
We understand the pain your audience is feeling, their deep challenges and why your business solves them. This insight drives the value proposition development for the campaign, that sparks the visual creative concepts and marketing message.
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