92% of marketing professionals believe that online communities have a significant impact on their businesses. If we know the importance of communities - why is it that brands rarely engage with them? You might have heard the term 'broadcaster': when brands solely speak and don't engage. They wonder why no-one interacts, but don't interact themselves.
Community activation is an entity of marketing in its own right. Its vital and we've developed a focused service to help brands establish a voice, presence and action with brand communities.
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68% of branded communities report that the community has helped them generate new leads
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66% of community members say that communities have made an impact on brand loyalty
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90% of communities share suggestions on how to improve products or service
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78% of members say that they are a part of communities to get inspiration for new products or services
Community Activation
Activate your brand
We took a step back to consider the most important pillars to thriving human communities. Reciprocal cooperation is at the forefront, alongside a unified belief system. If your brand is to be heard and engaged with, it needs to reciprocate with those core audiences and stakeholders with an aligned vision.
Our services include:
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Authentic and resonating reciprocal commenting/engaging with your community & stakeholder posts
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Outreach - purposeful communication to new prospect audiences to grow your community
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Community framework - welcome messages to support systems - the 'can I borrow some sugar' of digital support
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Action as a Community - drive unified action, enable audiences to stand side by side with your brand
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Community Get-Togethers - enable your community to meet, ideate, conversate and unify
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Culture & Belief Systems - bespoke campaign concepts to unify your brand purpose with the belief systems of your audiences
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