Why you should be using a Lead Magnet
You may have developed the most attractive marketing campaign and have the best product and service to draw visitors to your website. BUT the fact is, that only a handful will be ready to purchase or click your direct CTA at that time. So what happens to those who want more thinking time - well, most websites just let those visitors drift away, seconds later their minds have been infiltrated with noise from other marketing campaigns to never come past your site again. Don’t w