B2B Content Marketing - Helping innovators communicate their message through online marketing.
© 2022 Wildtribe
The Innovation Landscape
You might be familiar with the adoption curve: the bell curve that describes the innovation adoption lifecycle. As a innovation marketing agency, we’ve got a fresh take on this. The addition of the trust curve…
If the adoption curve is tangible to your culture of innovation and business excellence in delivering to the world a robust innovative solution to a real-world challenge, it’s mirrored by consumer trust in the innovation - and in your brand. The trust curve is carved out, hopefully in a positive upward trajectory, by marketing and community-building efforts to establish authority, social proofing, and unity with target audiences around your innovation.
The trust and adoption curve are two sides of the same coin, moving the needle forward for the business. Getting the product to market is your job; getting it to be accepted by the right people, that’s on us.
Finally - learning the lesson from Apple - add in a momentum line, keep innovating to drive momentum.
Momentum comes from many sources, but you need it: be proactive about sustaining it. Find it in: new successful iterations, big client wins and great hires. Lose it through the cost of failures, negative reviews and bugs in your product. Momentum swings also come from social trends, geopolitical influences and even climate change impact.
Understanding the symbiotic relationship between trust and adoption centres the focus on what builds trust: people… and they won’t adopt your product without trusting you - and it. That’s where Wildtribe comes in - with expert B2B marketing.
Our human-centric marketing philosophy is designed to speak to people about even the most breathtaking innovations in a way that makes them care enough to listen first and develop trust to try it out.
Our approach is to create unity with target audiences to drive awareness, engagement and intent to adopt.
B2B Marketing Services
As a specialist B2B marketing agency, we create impact online through the below suite of services:
Holistic Marketing Ecosystem:
In need of a 'plug-in' expert digital marketing agency - whether your business is snowballing and you need content marketing experts on your side or the current social media marketing efforts are going nowhere. We become part of your business, a trusted, experienced and expert resource with a tangible technology sector background and proven track record.
Whether you're launching a new product, an upcoming event or looking for new ways to provoke greater intent and marketing qualified leads ( MQLs ) from your target audience. Impact campaigns, online marketing campaigns, and event marketing get to the core of your customer's ‘why’. Establish clear, achievable and impactful routes to deliver your value proposition and brand awareness in a laser-focused way. Three-month B2B campaigns that disrupt drive adoption and penetrate the market.
Empower internal experts to become leading online 'industry voices' representing your business. Activate the human side of your business, and establish greater authority, engagement and amplification by empowering internal experts to step forward online. LinkedIn marketing stats show - just 3% of employee engagement leads to a 30% increase in engagement on company posts.
92% of marketing professionals believe that online communities have a significant impact on their businesses. If we know the importance of community engagement - why is it that b2b brands rarely engage in B2B community building? Community Activation is a focused approach to building awareness, engagement and intent through community marketing techniques.
We know only some requirements fit nicely into a round plug - it's why we also support brands with projects such as brand design, brand strategy, website design or broader graphic design support. Get in touch with us if you have a more comprehensive requirement not seen here; we’d love to learn more.
B2B content marketing with an innovation mindset
The fourth industrial revolution has brought rapid change across the globe. It continues to evolve the technologies we use, organisations' operations, and mega-trends in social and business communities. We see this change first-hand as a B2B content marketing agency.
The explosion of change has seen business sectors and sub-sectors proliferate, from vendor solution providers to business consultancies helping organisations to understand the cultural, strategic and process transformations needed to keep pace. Whether it be SaaS, AI, the meta-verse or AR / VR. These new horizons give B2B content marketing an important role.
As an experienced and trusted B2B content marketing agency, we’re here to create human-centric content to guide your prospects through a journey of discovery with your business. From content that creates intrigue, to engaging and educational pieces that build unity and intent-based content to drive conversions.
The companies winning online...
Human-Centric Marketing - Philosophy
Your customers' ‘why’ is most important - in everything. The business's mission statement, the value proposition, all the way through to an email marketing campaign. Stepping into your customer's shoes, understand they are just people who have a problem and are looking for a solution. They want to hear from brands that speak their language and try to make their lives easier but give them a valuable customer experience.
We work with our clients as a Business to Business marketing agency to promote human-centric thinking within online marketing and drive a culture of customer experience throughout the business. After all, marketing brings people to your company, but customer experience keeps them coming back.
Interested in finding out more - we’d love to talk; book a short discovery call via the button below and let’s chat to see if we could be a good fit for your business.